The Identity Coach

I work with coaches, creators, and entrepreneurs who’ve hit an internal ceiling they can’t think their way past.
My Story

I am a Kuwaiti entrepreneur and founder of Numow Co. Author of “هل وجدت معناك؟”. Accredited Integral Coach (ICC) and Enneagram Teacher and Trainer (CA).
Over ten years, I launched multiple businesses, across education, coaching, and food. One business (SnackBook, an audiobook summaries app) reached real scale — developers, writers, and narrators working with us, investors offering to buy the company, and thousands of fans.
But every time, the same pattern repeated: high energy at the start, real results, then a quiet internal withdrawal I couldn’t explain. By 2022, the last business had collapsed, and I remember exactly how I felt it as a reflection of an inner collapse that keeps happening. Although for many years I had deeply studied personal development, it took losing everything to finally see how I was sabotaging my ability to grow.
Working with a coach, I made the biggest transformation in my life. I became consistent, energized, and broke my financial ceiling.
That experience reshaped my direction into a clear mission. I now help entrepreneurs, creators, and coaches close the gap between who they are and the growth they seek — internally and financially.
How I Work
🔵 The Circle
Quarterly group coaching. Identity work, money patterns, emotional blocks, and the invisible structures that keep you stuck.
🎓 Certification Programs
Accreditation programs in partnership with Consciousness Academy, for those who want to own and apply the framework professionally.
❇️ 1-1 Coaching
Private, individualized, and deep sessions with me. Only open occasionally by application.
Free Resources

Watch my YouTube episodes on identity, psychological models, and building with depth — not motivation.
Work With Me

If something here resonated, reach out.